Shaping Perceptions. The Impact of Bollywood Films on Women's Roles and Societal Expectations in India
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Research Paper (undergraduate) from the year 2024 in the subject Psychology - Media Psychology, grade: A, , course: Psychology, English and Journalism, language: English, abstract: This study investigates how society views women's roles and expectations in relation to Bollywood films. Given that Bollywood has a significant cultural influence in India, the study explores how gender representations in the film influence public opinion, uphold or subvert accepted norms, and affect how women in particular view themselves. A structured survey with a noticeable gender split of 67.5% women and 32.5% ...
Research Paper (undergraduate) from the year 2024 in the subject Psychology - Media Psychology, grade: A, , course: Psychology, English and Journalism, language: English, abstract: This study investigates how society views women's roles and expectations in relation to Bollywood films. Given that Bollywood has a significant cultural influence in India, the study explores how gender representations in the film influence public opinion, uphold or subvert accepted norms, and affect how women in particular view themselves. A structured survey with a noticeable gender split of 67.5% women and 32.5% males was used in the study to get data from a broad sample of respondents. Men tended to disagree or stay neutral, while women were more inclined to believe that Bollywood influences body image, societal standards, and promotes stereotypes, according to the data, which showed a substantial gender-based difference in attitudes. Nonetheless, both genders recognized Bollywood's expanding contribution to empowering women and advancing progressiveness through more powerful female representations. The study emphasizes how women need to be portrayed in popular media in a more nuanced and equitable manner and how movies have the power to both reflect and spur social change.
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