J. Wang

Gebundenes Buch

Shaping China's Global Imagination

Branding Nations at the World Expo

Beschreibung

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Autor

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

Produktdetails

• Palgrave Macmillan Series in Global Public Diplomacy
• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-36171-4
• 2013
• Seitenzahl: 210
• Erscheinungstermin: 18. Dezember 2013
• Englisch
• Abmessung: 223mm x 141mm x 17mm
• Gewicht: 369g
• ISBN-13: 9781137361714
• ISBN-10: 1137361719
• Artikelnr.: 39359853