Robin G. Qiu
Gebundenes Buch

Service Science

The Foundations of Service Engineering and Management

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Features coverage of the service systems lifecycle, includingservice marketing, engineering, delivery, quality control,management, and sustainmentFeaturing an innovative and holistic approach, ServiceScience: The Foundations of Service Engineering and Management provides a new perspective of service research and practice. Thebook presents a practical approach to the service systems lifecycleframework, which aids in understanding and capturing market trends;analyzing the design and engineering of service products anddelivery networks; executing service operations; and controllingand managing th...