Sanjeev Pradhan
Broschiertes Buch

Service Promotion and its Impact on Building Customer Value

A Case Study of the Mobile Banking Service of the Nepal Investment Bank Ltd. in the Kathmandu Valley

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Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: Ass. Professor, , course: Management and IT, language: English, abstract: For banks to attract new business and sustain the loyalty of existing customers, consumers must be able to reach financial institutions through multiple channels. With consumer interest that was historically focused on Branch Banking, currently fast changing towards Mobile & Internet banking - the level of popularity and number of possible services it carries has a great potential.Through th...