J. Teboul

Broschiertes Buch

Service is Front Stage

Positioning Services for Value Advantage

Beschreibung

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Autor

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

Produktdetails

• INSEAD Business Press
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-28249-4
• 1st edition 2006
• Seitenzahl: 176
• Erscheinungstermin: 27. August 2016
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 265g
• ISBN-13: 9781349282494
• ISBN-10: 1349282499
• Artikelnr.: 44711667