Service Innovation Framework
John Timmerman
Broschiertes Buch

Service Innovation Framework

The Service Innovation Framework integrates the ideation design process with cultural and business success factors

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This study identifies critical success factors and important approaches that service companies can utilize in the design of products, services, and programs. It is common for service companies to have design teams that are responsible for facilitating the innovation process. However, these design teams might not benefit from a systematic training and knowledge transfer process. Therefore it is important to translate critical success factors and important approaches into a model that will serve as a common framework for both training and facilitating the innovation process. The research process...