Sensory Marketing in Retail
Arto Lindblom
Broschiertes Buch

Sensory Marketing in Retail

An Introduction to the Multisensory Nature of Retail Stores

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Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns.This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity ...