Catherine DiMartino, Sarah Butler Jessen

Gebundenes Buch

Selling School

The Marketing of Public Education

Beschreibung

"The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create profit centers by charter school operators and their philanthropic benefactors forces traditional public schools to adopt similar tactics in order to attract students" --

Autor

Catherine DiMartino is an associate professor in the Department of Administrative and Instructional Leadership at St. John's University. Sarah Butler Jessen is a faculty member at the University of Southern Maine's Muskie School of Public Service.

Produktdetails

• Verlag: Teachers College Press
• Seitenzahl: 208
• Erscheinungstermin: 20. April 2018
• Englisch
• Abmessung: 231mm x 160mm x 18mm
• Gewicht: 431g
• ISBN-13: 9780807758892
• ISBN-10: 0807758892
• Artikelnr.: 50905693