Selling Latin America

Selling Latin America

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"Selling Latin America: A Problem in International Salesmanship; What to Sell and How to Sell It" by William E. Aughinbaugh offers a fascinating glimpse into the world of international trade and commerce in Latin America. Originally published in the early 20th century, this historical text explores the intricacies of salesmanship and marketing strategies employed in the region. Aughinbaugh delves into the challenges and opportunities presented by exporting to Latin American markets, providing insights into the specific needs and preferences of consumers. This book examines what goods were in d...