Selling in the Middle East
Shabir Ahmad
Broschiertes Buch

Selling in the Middle East

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Selling in the Middle East is a practical guide designed to help sales professionals and organisations navigate this complex yet rewarding landscape. The book provides essential insights into the region's cultural nuances, business practices, and sales strategies. It offers tools to build trust, foster strong relationships, and tailor approaches to the specific needs of Middle Eastern customers and markets. Through detailed chapters covering topics such as navigating cultural expectations, adapting to regional business environments, leveraging digital transformation, and understanding legal an...