Selling God
American Religion in the Marketplace of Culture
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In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.
In a sweeping, colorful history that spans over two centuries of American culture, Moore examines that the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion-and how business leaders have borrowed (and invested) religion to promote commerce.
