Lee Parrish

Gebundenes Buch

Security Relationship Management

Leveraging Marketing Concepts to Advance a Cybersecurity Program

Beschreibung

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

Autor

Lee Parrish is an award-winning technology executive with over two decades of unique experience in blending cybersecurity expertise with essential business competencies. As a Chief Information Security Officer, he has built customized cybersecurity strategies for global Fortune 500 corporations and has led real-world incident responses to cyber events. Lee has served as a trusted advisor on cybersecurity to multiple boards consisting of Chief Executive Officers, a former White House Chief of Staff, retired high-ranking military officers and a former U.S. Presidential candidate. Lee possesses two graduate degrees and is certified as both a Boardroom Qualified Technology Expert as well as a Certified Information Systems Security Professional. He has published numerous articles in industry journals, contributed to a best-selling information security book, and authored The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security, as well as a children's book on cybersecurity. He is a frequent speaker at international security conferences and a guest on various podcasts. Lee is a combat veteran of the United States Marine Corps.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 122
• Erscheinungstermin: 22. April 2025
• Englisch
• Abmessung: 240mm x 161mm x 11mm
• Gewicht: 355g
• ISBN-13: 9781032979984
• ISBN-10: 1032979984
• Artikelnr.: 72210850