Michael Beach

Gebundenes Buch

Screen Wars

Win the Battle for Attention with Convergent TV

Beschreibung

Screen Wars is the ultimate guide to future-proof video advertising techniques that maximize your ad spend and visibility across multiple screens.

Autor

Michael Beach is the CEO of Cross Screen Media, a marketing analytics and software company empowering marketers to plan, activate, and measure effective video advertising at the local level. He has worked in the convergent TV space for more than a decade with experience as an ad tech founder/CEO, investor, media agency founder, and marketing executive.

Produktdetails

• Seitenzahl: 176
• Erscheinungstermin: 21. Mai 2024
• Englisch
• Abmessung: 222mm x 145mm x 15mm
• Gewicht: 480g
• ISBN-13: 9798990229808
• Artikelnr.: 70634455