R. Bradley MacKay (Scotland University of St Andrews), Peter McKiernan (University of Strathclyde)

Broschiertes Buch

Scenario Thinking

Beschreibung

Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

Produktdetails

• Elements in Business Strategy
• Verlag: Cambridge University Press
• Seitenzahl: 92
• Erscheinungstermin: 25. September 2018
• Englisch
• Abmessung: 229mm x 152mm x 6mm
• Gewicht: 160g
• ISBN-13: 9781108469005
• ISBN-10: 1108469000
• Artikelnr.: 52610658