Penelope Muse Abernathy

Gebundenes Buch

Saving Community Journalism

The Path to Profitability

Beschreibung

Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Autor

Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times, is Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill, USA.

Produktdetails

• Verlag: The University of North Carolina Press
• New ed
• Seitenzahl: 264
• Erscheinungstermin: 29. April 2014
• Englisch
• Abmessung: 236mm x 160mm x 25mm
• Gewicht: 536g
• ISBN-13: 9781469615424
• ISBN-10: 1469615428
• Artikelnr.: 39687654