Richard L Oliver

Gebundenes Buch

Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

Beschreibung

Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

Autor

Richard L. Oliver

Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 544
• Erscheinungstermin: 15. Februar 2010
• Englisch
• Abmessung: 261mm x 181mm x 32mm
• Gewicht: 1078g
• ISBN-13: 9780765617705
• ISBN-10: 0765617706
• Artikelnr.: 37255085