Salesforce in Action
A guide to administrator essentials and advanced Salesforce features across sales, service, and marketing cloud (English Edition)
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Salesforce has become the leading platform for customer relationship management, but true mastery comes from applying its power to real-world business needs. In this book, you will look into its two flagship products, Sales Cloud and Service Cloud. You will also be exploring the broader Salesforce ecosystem, from hidden gems to powerful tools that can transform the way you work. The book begins by introducing the Salesforce ecosystem and core concepts, then guides you through navigating the interface, creating custom objects, and managing users with profiles and permission sets. Each chapter e...
Salesforce has become the leading platform for customer relationship management, but true mastery comes from applying its power to real-world business needs. In this book, you will look into its two flagship products, Sales Cloud and Service Cloud. You will also be exploring the broader Salesforce ecosystem, from hidden gems to powerful tools that can transform the way you work. The book begins by introducing the Salesforce ecosystem and core concepts, then guides you through navigating the interface, creating custom objects, and managing users with profiles and permission sets. Each chapter equips you with everything you need to hit the ground running with Salesforce, condensing the author's experience into a book packed with real-life examples, vivid illustrations, and practical tips you can put into action right away. Upon completing this guide, you will be equipped with the practical skills needed to build and manage solutions, confident in your ability to apply Salesforce in any real-world scenario. WHAT YOU WILL LEARN ¿ Learn Salesforce basics, UI, and user management best practices. ¿ Customize UI layouts, create objects, and manage data relationships. ¿ Automate business processes using Salesforce Flow and advanced debugging. ¿ Protect data with the Salesforce security model and role hierarchies. ¿ Build reports and dashboards, and integrate Tableau for visualization. ¿ Utilize APIs, web services, and AppExchange for robust integrations. ¿ Grasp the fundamentals of Apex and Lightning Web Components (LWC). ¿ Prepare effectively for various Salesforce certifications and practice exams. WHO THIS BOOK IS FOR This book is for anyone wanting to start a career in Salesforce. It gives hands-on examples as well as practical advice to get the most out of Salesforce. Salesforce can be used in almost any profession or industry, from charities to financial services. The examples in this book can easily be adapted to your industry with your newfound knowledge.
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