Mark W Johnston, Greg W Marshall

Broschiertes Buch

Sales Force Management

Leadership, Innovation, Technology

Beschreibung

This new edition builds on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing.

Autor

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 13th edition
• Seitenzahl: 498
• Erscheinungstermin: 8. Dezember 2020
• Englisch
• Abmessung: 224mm x 147mm x 18mm
• Gewicht: 295g
• ISBN-13: 9780367682088
• ISBN-10: 0367682087
• Artikelnr.: 60041107