Tapan Panda, Sunil Sahadev

Broschiertes Buch

Sales & Distribution Management

Beschreibung

The third edition of Sales and Distribution Management is a comprehensive textbook, which has been updated and enlarged with new chapters. Specially designed to meet the requirements of management students specializing in sales and marketing, it gives a balanced presentation of the concepts of sales and distribution through examples and cases.

Autor

Tapan K. Panda is Dean, Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Prior to this, he was Dean & Professor of Marketing at School of Management, BML Munjal University. He has also been Director at Great Lakes Institute of Management, Chennai and a full time faculty in the area of marketing at Indian Institute of Management (IIM) Indore, Kozhikode and Lucknow. Sunil Sahadev is Senior Lecturer in Marketing Management at the University of Sheffield, UK. He was earlier Assistant Professor in Marketing, IIM Kozhikode. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he has over eight years of teaching experience in distribution channel management at the postgraduate level. He is actively involved in research and consultancy and has authored numerous papers published in international journals.

Produktdetails

• Verlag: Oxford University Press, USA
• 3rd edition
• Seitenzahl: 520
• Erscheinungstermin: 1. Oktober 2019
• Englisch
• Abmessung: 281mm x 219mm x 25mm
• Gewicht: 895g
• ISBN-13: 9780199499045
• ISBN-10: 0199499047
• Artikelnr.: 58291928