Running Multinational Corporations in China
A Survival Kit For Western CEOs
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China's breathtaking ten percent growth over three decades, an unsteady foundation of over-capitalized state-owned enterprises, a fiercely protectionist government, and a rapidly changing business landscape, which floods and oversupplies the world market with its products, makes it not only a vital place for multinational corporations (MNC's) to win big in China by its growing size of domestic market, especially in the decades to come, but at the same time a subject of high relevance for the world of academia in particular for management scholars and practitioners. The purpose of this work is ...
China's breathtaking ten percent growth over three decades, an unsteady foundation of over-capitalized state-owned enterprises, a fiercely protectionist government, and a rapidly changing business landscape, which floods and oversupplies the world market with its products, makes it not only a vital place for multinational corporations (MNC's) to win big in China by its growing size of domestic market, especially in the decades to come, but at the same time a subject of high relevance for the world of academia in particular for management scholars and practitioners. The purpose of this work is to provide a conceptual framework, to identify and to address the primarily challenges facing expatriate CEO's, top managers and company presidents operating in today's and the China of the future. In addition, to underpin and substantiate the claim of China's essential role in the interconnected, globalized, turbulent and changing world. China has become the world's factory. It has the potential to reshape the landscape of global business and global balance of power and creating an environment of fierce competition between MNC's and the West with the dragon.
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