Rules for Revolutionaries

Rules for Revolutionaries

The Capitalist Manifesto for Creating and Marketing New Products and Services

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Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).Work Like a SlaveGet ready f...