Role of Purchasing in New Product Development
Sidney Folbaum
Broschiertes Buch

Role of Purchasing in New Product Development

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Innovation is the most efficient strategy to ensure to a company strong growth. To realise innovations quickly and efficiently, innovative companies need to cooperate with suppliers who know better than anybody else does what they buy, the new trends and technologies, risks and opportunities of the market. What information do companies get from them? Suppliers must be involved in NPD to transform purchasing from operational efficiency to a source of competitive advantage. Building trust in relationships is also a vital matter to leverage suppliers. This book gives a definition of the concept a...