ROLE OF GENDER, PERSONALITY AND COGNITIVE VARIABLES IN TECHNOPHOBIA
Appa Rao Korukonda
Broschiertes Buch

ROLE OF GENDER, PERSONALITY AND COGNITIVE VARIABLES IN TECHNOPHOBIA

AN EXPERIMENTAL INVESTIGATION

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Technophobia has been an enduring problem in industrial economies over the last 25 years. Though explanatory models have been proposed to explain the prevalence of technophobia, these efforts have been diffuse, contradictory, and lacking in integration and explanatory utility. Specifically, the role of molar personality variables and cognitive characteristics has not been investigated in detail in the existing literature. This study aims to fill this gap. Eight research hypotheses are developed to examine the role of: (i) personality variables proposed by the Big Five theory of personality, (i...