Role of Attitudes and Perceptions in Diffusion of Innovations
Implementation of the Internet and Email in South Africa
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Attitudes and innovation attributes such as relative advantage, compatibility and complexity were predictors of employee satisfaction and utilization with the Internet and e-mail technologies. It was found that Internet and e-mail were frequently used in an administrative and information seeking function rather than instructional and academic functions.The book includes recommendations for improving organizational diffusion of Internet and e- mail. An interactive model for intraorganizational diffusion of the Internet and e-mail is proposed as a way of facilitating the diffusion of communicati...
Attitudes and innovation attributes such as relative advantage, compatibility and complexity were predictors of employee satisfaction and utilization with the Internet and e-mail technologies. It was found that Internet and e-mail were frequently used in an administrative and information seeking function rather than instructional and academic functions.The book includes recommendations for improving organizational diffusion of Internet and e- mail. An interactive model for intraorganizational diffusion of the Internet and e-mail is proposed as a way of facilitating the diffusion of communication technologies within organizations.
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