Roger Wood
Mobile Marketing
Herausgegeben: Sundara, Oscar
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Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiati...
Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.
