Roger Blackwell
Ohio State University
Herausgegeben: Cletus, Jody
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Roger Blackwell is an American recognized marketing expert and public speaker. He has a reputation throughout that country. He has written several books on marketing including Consumer Behavior (ISBN 0-03-021108-5), From Mind to Market : Reinventing the Retail Supply Chain (ISBN 0-88730-833-3) and Customers Rule! (ISBN 0-609-60865-7). Blackwell was a long-time marketing professor at The Ohio State University and is known for his pioneering model of the consumer decision-making process. While serving on the board of Worthington Foods, Blackwell was convicted of sharing knowledge of a pending ac...
Roger Blackwell is an American recognized marketing expert and public speaker. He has a reputation throughout that country. He has written several books on marketing including Consumer Behavior (ISBN 0-03-021108-5), From Mind to Market : Reinventing the Retail Supply Chain (ISBN 0-88730-833-3) and Customers Rule! (ISBN 0-609-60865-7). Blackwell was a long-time marketing professor at The Ohio State University and is known for his pioneering model of the consumer decision-making process. While serving on the board of Worthington Foods, Blackwell was convicted of sharing knowledge of a pending acquisition by Kellogg's to family members, business partners, and acquaintances. According to prosecutors, subsequent stock purchases of Worthington were made, and the speculators reaped the windfall of value transfer from the acquirer to the target firm.
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