Gebundenes Buch

Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions

Herausgegeben: Kavaratzis, Mihalis; Warnaby, Gary; Ashworth, Gregory J.
Versandkostenfrei!
Versandfertig in 6-10 Tagen
119,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
60 °P sammeln!
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in comb...