Retailer Services in Traditional and Modern Retail Stores
SatishKumar Vellingiri
Broschiertes Buch

Retailer Services in Traditional and Modern Retail Stores

CUSTOMER'S PERCEPTION AND SATISFACTION

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In the current highly competitive economy, which reflects a buyer's market, it is the customer who is the king with full power. No wonder that a collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now serve the customer or delight the customer. When customer expectations become higher and higher, a superior market driven strategies or customer driven strategies and their execution in the market becomes important. Companies have to be fully customer oriented to succeed small customer and build customer relations. The Indian consumer has...