Mark Birkin, Graham Clarke, Martin Clarke

Broschiertes Buch

Retail Intelligence and Network Planning

Beschreibung

This innovative book exemplifies the importance of sophisticatedand intelligent spatial analysis techniques in dealing with therange of location, distribution and channel management issueswhich face today s retail and service businesses.

Explores some of the trends taking place within the broadconsumer-retailing sector, drawing on research undertaken ingrocery, supermarket retailing, financial services, travel andleisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information andanalytical frameworks to better understand what is happening in theretail environment
Describes how retailers can plan their cross channel networkstrategy for the future

Autor

Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley. Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds. Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Produktdetails

• Verlag: Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 26. April 2002
• Englisch
• Abmessung: 242mm x 168mm x 19mm
• Gewicht: 526g
• ISBN-13: 9780471498032
• ISBN-10: 0471498033
• Artikelnr.: 10544544