Lola Bakare (Marketing Strategist and Founder)

Broschiertes Buch

Responsible Marketing

How to Create an Authentic and Inclusive Marketing Strategy

Beschreibung

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.

Autor

Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 272
• Erscheinungstermin: 3. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 418g
• ISBN-13: 9781398611627
• ISBN-10: 139861162X
• Artikelnr.: 65828626