Laura Wilson, Emma Dickinson

Gebundenes Buch

Respondent Centred Surveys

Stop, Listen and then Design

Beschreibung

Achieve your survey goals by empowering your survey respondents.

Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.

Drawing on their experience at the UK Office for National Statistics, the authors:
Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book's online resources.
Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking andshows you, step-by-step, how to put it into practice.

Autor

Laura is a Principal Social Researcher and the Data Collection lead for the UK Government Data Quality Hub (DQHub). Although based at the Office for National Statistics (ONS), the remit of her role extends to improving the quality of all data across government. Laura is an expert qualitative researcher with over a decade's industry experience in designing and developing official government surveys. Prior to working in DQHub, Laura led a Research and Design Team in ONS which was responsible for the transformation of its Social Surveys. There she pioneered and embedded a respondent centred approach to survey development which transformed the respondent user experience. Laura has a passion for ensuring data are collected accurately at source, and for bringing respondent needs to forefront of survey design. 

Produktdetails

• Verlag: SAGE Publications Ltd / Sage Publications
• Seitenzahl: 248
• Erscheinungstermin: 27. November 2021
• Englisch
• Abmessung: 260mm x 208mm x 18mm
• Gewicht: 546g
• ISBN-13: 9781529701272
• ISBN-10: 1529701279
• Artikelnr.: 62074276

Rezensionen

"The beauty of the book is that it is highly practical and applicable across various settings. It starts by detailing the respondent-centred design principles and frameworks, but then moves quickly to explain how these can be applied in practice and even how to implement a respondent-centred approach with different levels of resources. The concrete examples from the Office for National Statistics bring the work to life.

It s written in an engaging, practical and fresh way which makes it a pleasure to read. It encourages a deeper engagement with your work, and an understanding and appreciation of respondents mental models through testing. It is a must read for anyone designing respondent-facing tools and materials, whether working in academia, government or a research agency. This is particularly so in the face of falling response rates and as more and more research is moving online where interviewers are not present to help respondents navigate the survey concepts. It will transform your ways of thinking." Katriina Lepanjuuri