Irene Anne McLaughlin
Broschiertes Buch

Resistance to Change. Change Management in a fictional company

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Essay aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 65%, University of Ulster, Veranstaltung: BSc Business Studies, Sprache: Deutsch, Abstract: This document examines the resistance to change in a fictional company called Mazoo Ltd. Mazoo operates within a mature plastic cups industry, which is deemed environmentally unfriendly and banned in 100 jurisdictions in the USA. Forecasts for global plastics (despite the negative press) are on the rise therefore there are existing opportunities manufacturing alternative products. Mazoo has implemented pla...