Research Methods for Tourism, Hospitality, Leisure and Events
Methodologies, Metrics and Reporting
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The essential textbook for mastering research design and analysis in tourism, hospitality, leisure and events. Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust stud...
The essential textbook for mastering research design and analysis in tourism, hospitality, leisure and events. Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook contains pedagogical features such as: - Chapter summaries and learning outcomes to consolidate understanding - Reflective questions for self-assessment - Global real-world examples that demonstrate applied research in context - Glossary of key terms - Structured guidance on writing dissertations and final reports Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
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