Vanessa Ratten

Gebundenes Buch

Research Methodologies for Business Management

Beschreibung

This book covers the fundamentals of business management research and its methodologies in a seamless, unified manner. Offering up-date methodologies and accessible explanations of the research process, it will help business management students and junior researchers quickly build an essential base of knowledge.

Autor

Vanessa Ratten is Associate Professor at School of Business, La Trobe University, Australia.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 160
• Erscheinungstermin: 2. Februar 2023
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 411g
• ISBN-13: 9781032323381
• ISBN-10: 1032323388
• Artikelnr.: 66268644

Rezensionen

'This is a timely and comprehensive introduction to business management research methodologies which covers both qualitative and quantitative approaches to the subject. A highlight is the application of research methodologies to the United Nations Strategic Development Goals which broadens the scope of the book beyond a narrow managerial focus. There is also a useful examination of how machine learning and artificial intelligence is relevant to business management research. The author is commended for her innovative approach to this vital area of business education.'

Russell Lansbury, Emeritus Professor and former Associate Dean of Research, University of Sydney Business School

'Catapulted by

unprecedented levels of consumer engagement, digital transformation, and vast quantities of transactional, 'big' data, the research serving business management has never so desperately needed a new roadmap. Research Methodologies for Business Management provides a timely guide for students, academics, and practitioners to understand the transformation of business models and prosper in the new digital landscape. Its content offers a comprehensive yet accessible user-guide for every research need in the contemporary business environment. It's easy to recommend this foundational text.'

Aaron Smith, Professor, Sport Business & Innovation and Director, Institute for Innovation & Entrepreneurship, Loughborough University, U.K.