Research in Consumer Behavior

Research in Consumer Behavior

Versandkostenfrei!
Versandfertig in 1-2 Wochen
72,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
36 °P sammeln!
Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike. This book is more than a study of consumer behavior-it's a roadmap for understanding the intricate dyna...