REPUTATION RISK MANAGEMENT AND CORPORATE SUSTAINABILITY
AYSE KUCUK YILMAZ
Broschiertes Buch

REPUTATION RISK MANAGEMENT AND CORPORATE SUSTAINABILITY

Contemporary issues in business and management

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The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but any...