Robert Burkhardt
Broschiertes Buch

Reputation Management in Small and Medium-sized Enterprises

Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.

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¿It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoüll do things differently.¿ (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen ¿ what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ¿five minutes¿ to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs,...