Margee Hume

Broschiertes Buch

Repurchase intent in the Experiential Context

Using an operations and marketing perspective to invesitgate the cultural performing arts

Beschreibung

The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.

Autor

La Dra. Margee Hume es profesora asociada en la Universidad del Sur de Queensland. Tiene más de 60 trabajos académicos en sostenibilidad de servicios, marketing social y de tecnología emergente. La Dra. Gillian Sullivan Mort es profesora en la Universidad Latrobe de Melbourne. Tiene más de 100 trabajos académicos en marketing internacional, social y empresarial.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 220
• Erscheinungstermin: 14. September 2010
• Englisch
• Abmessung: 220mm x 150mm x 14mm
• Gewicht: 304g
• ISBN-13: 9783838327587
• ISBN-10: 3838327586
• Artikelnr.: 27978431