Harold B. Miller

Broschiertes Buch

Replication

The Art and Science of Franchising Your Business

Beschreibung

You think you have a beautiful business that you feel is replicate-able across the state you live in, across the country, or across the world. Is the way you created your business model really scale-able? Can you "replicate yourself" and create a franchise that is teach-able and that offers a clear picture of your concept to the market? Entrepreneurs across the world create amazing new models and platforms every day, but not all of them are scale able as a franchise model. Franchising is one of the fastest and most-viable distribution platforms in the world, and an incredible experience for new franchisors who are able to give of themselves to package, train, and provide ongoing coaching and support for their creation, allowing amazing "operators" in the form of franchisees to benefit from their franchise offering. But is your model really the one they should be investing in? And are you as good at building a franchise team as you are running your beautiful business at the unit-level? Franchise consultant and Franchise Science CEO Harold Miller places your mind into the preparation and execution in a point-to-point franchise development to focus on the people, the methods, and the phases of franchising your business model and the key questions to ask yourself along with way by actually taking you through a full development with your own model in mind. There are a number of great franchise books which talk a lot about past successes of various models and offer a useful history of franchising. Replication: The Art and Science of Franchising Your Business focuses on how to think about the option of franchising today, and how various fundamentals will shift during the current labor and management marketplace. Knowing how to prepare and what questions to ask yourself phase-by-phase can solve a lot of problems and save a lot of wasted capital by making better decisions on both the "if" and the "how" of franchising your business model.

Autor

Harold Miller is the CEO of a boutique franchise consultancy in Santa Barbara, CA which uses their team of Operations Consultants, Franchise Attorneys, Strategic Planners, and Marketing Specialists to take new franchisor clients "point-to-point" in scaling their business using the franchise method.

After growing up in Iowa and South Dakota, Harold served in the U.S. Navy in the early 80s, and after getting out in 1987 held multiple sales and marketing positions at various firms. In 1993 Harold bought his first Radio Shack franchise unit, and after a number of painful early-stage learning experiences sought to perfect the art of managing and replicating franchise and multi-unit corporate businesses in the fields of Tax Consulting, Insurance, Mortgage Lending, and quickly evolved into consulting for dozens of startups looking to scale in industries as diverse as Hydrogen-powered cars to high-tech oil pumps. Through spending large blocks of time with entrepreneurs in diverse fields, Harold slowly learned the difference between a great business model, and a great "replicate-able" business model by focusing on one entrepreneur at a time in a focused, boutique fashion. After helping a number of companies both small and large launch and improve their systems, Harold joined one of the largest consultancies in the franchise industry in 2012 as an Executive V.P.

In 2015, Harold decided that major changes were needed in the way in which franchise consulting firms serving entrepreneurs who are scaling their business conducted themselves. More focus, more attention, and more modern technology needed to be combined with a more personalized execution which most larger firms simply do not do well. At the end of 2015, Harold formed Franchise Science, a boutique firm who employs top talent in every category of development consulting on behalf of a much smaller group of clients to give more focused training in a more all-inclusive method.

When not living on airplanes and serving clients with his team, Harold is an avid reader of books related to economics, strategic planning, and using creative business strategies to solve large problems in the world. When not hosting multiple training seminars and consulting meetings across the U.S. he also enjoys travelling the globe meeting the interesting technologists, inventors, and business builders who are creating solutions to make the world a much better place.

Produktdetails

• Verlag: iUniverse
• Seitenzahl: 166
• Erscheinungstermin: 22. März 2022
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 251g
• ISBN-13: 9781663237385
• ISBN-10: 1663237387
• Artikelnr.: 63697843