Marta Zapala-Kraj
Broschiertes Buch

Rendering the Advertisements into Polish. History of Polish Translation in Advertising

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Essay from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.0, , language: English, abstract: Advertisements are inevitable, living in the contemporary world it became obvious that everything advertises something; or at least - carries the image which refers to some promoted product. Over past quarter of century Polish society become deeply consumerist one. In America, this situation happened earlier and sociologists warned about it long before our market assimilated theirs.The path from advertisement of any product leads amongst th...