Relationship of Serv-Qual & Consumer Loyalty in Hofstede Culture Study
Valentinus Hagi Adhityo
Broschiertes Buch

Relationship of Serv-Qual & Consumer Loyalty in Hofstede Culture Study

Exploring Results within Hofstede Culture Study

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There are two main objectives to be achieved through this book. The first objective is to determine the key features of the service quality that have significant influence in the formation of consumer loyalty in the restaurant industry. The second objective is to know the theory and process of adapting key features of the service quality that come from the UK (Europe) market to then be applied to the Indonesian market through difference cultural approach of Hofstede (2001). The method that author use in completing this book is a desk research which focuses on literature review as a centre of t...