RELATIONSHIP MARKETING
Daiane Dahmer
Broschiertes Buch

RELATIONSHIP MARKETING

Brand Relationship Strategies with Consumers on Digital Platforms

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Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer behavior in the online environment, as well as what factors they consider in their purchasing decisions.