Regional Rivalry
Bombardier, Embraer, and the Battle for the Skies
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In the final decades of the twentieth century, two companies from opposite corners of the globe changed the way the world traveled. Bombardier of Canada and Embraer of Brazil transformed short- and medium-haul aviation with their regional jets, reshaping airline route networks, redefining passenger expectations, and rewriting the economics of air travel. What began as bold experiments in the 1980s and 1990s grew into a full-fledged rivalry that spanned continents, boardrooms, and airports everywhere. This book tells the complete story of that competition-from the first CRJ and ERJ deliveries, ...
In the final decades of the twentieth century, two companies from opposite corners of the globe changed the way the world traveled. Bombardier of Canada and Embraer of Brazil transformed short- and medium-haul aviation with their regional jets, reshaping airline route networks, redefining passenger expectations, and rewriting the economics of air travel. What began as bold experiments in the 1980s and 1990s grew into a full-fledged rivalry that spanned continents, boardrooms, and airports everywhere. This book tells the complete story of that competition-from the first CRJ and ERJ deliveries, through the explosive growth of the 1990s, the global expansion of the 2000s, and the high-stakes strategic gambles of the 2010s. It follows Bombardier's audacious leap with the CSeries, Embraer's disruptive E-Jet and E2 families, the impact of new entrants from Asia and Russia, and the lasting consequences of mergers, alliances, and exits. Drawing on fact-based narrative and global context, Regional Rivalry charts how these two unlikely challengers-once dismissed by larger aerospace giants-rose to dominate the skies between 50 and 130 seats. Their innovations not only powered regional airlines but reshaped the very architecture of global aviation.
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