Reducing Transactional Risk via Prototyping in Design Outsourcing
Ke Sun
Broschiertes Buch

Reducing Transactional Risk via Prototyping in Design Outsourcing

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Design outsourcing is gaining popularity in many industries, such as electronics, air-craft, and automobile etc. Due to its innovative and unpredictable nature, design out-sourcing bears more risks in transaction than traditional manufacturing and service outsourcing. In this context, transactional risk is defined as the risks resulted from in-herent uncertainty regarding the design outcome faced by both buyers and sellers. Pro-totypes are commonly used in design outsourcing to elicit customers' needs and convey designers' capabilities, such that the information asymmetry and transactional ris...