Redefining the Future of Digital Marketing With Virtual Influencers
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"This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, Virtual Influencers offer brands a unique opportunity to engage audiences in new and powerful ways"-- Provided by publisher.
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