Realizing Digitization-Enabled Innovation
Stefan Michael Genennig
Broschiertes Buch

Realizing Digitization-Enabled Innovation

A Service Systems Perspective for Management

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Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.