Reaching beyond existing demand
Patrick Orotin
Broschiertes Buch

Reaching beyond existing demand

A study on the influence of mobile phone money transfer on market development in Uganda

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If I had a choice I would like to live in a world where payments are completely pushed to the background. That belief was re-enforced after using Mobile Phone Money launched in Uganda in 2009. Every transaction I have done was via mobile phone. Sending money or paying was so easy; it was just SMS away, courtesy of Mobile Telephone Network (MTN) Mobile Money, the widely celebrated mobile money payment system launched in 2009. Currently, about 50% of adult population in Uganda transact through Mobile Phone money. One thing cool about Mobile Phone Money is that it allows payments between private ...