Philip J. Kitchen, Don E. Schultz

Broschiertes Buch

Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

Beschreibung

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Autor

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Softcover reprint of the original 1st ed. 2001
• Seitenzahl: 410
• Erscheinungstermin: 1. Januar 2001
• Englisch
• Abmessung: 229mm x 152mm x 25mm
• Gewicht: 628g
• ISBN-13: 9781349425327
• ISBN-10: 134942532X
• Artikelnr.: 45076728