Railroad Nation
The Art of Selling America, 1825-1925
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"From passenger tickets, wall calendars, and advertising posters to train orders and bills of lading, railroads have left a colorful paper trail across America. In Railroad Nation, historian Carlos Arnaldo Schwantes collects a broad array of public-facing documents showcasing the railroad industry's incredible variety of eye-catching illustrations to enliven their timetables and promotional brochures. Schwantes traces the evolution of railroad commercial art from drab black-and-white broadsides and text-only advertisements that the early railroads placed in local newspapers to the riotous mâe...
"From passenger tickets, wall calendars, and advertising posters to train orders and bills of lading, railroads have left a colorful paper trail across America. In Railroad Nation, historian Carlos Arnaldo Schwantes collects a broad array of public-facing documents showcasing the railroad industry's incredible variety of eye-catching illustrations to enliven their timetables and promotional brochures. Schwantes traces the evolution of railroad commercial art from drab black-and-white broadsides and text-only advertisements that the early railroads placed in local newspapers to the riotous mâelange of color graphics in the early twentieth century, when the visual appeal of public timetables and their thousands of different brochures enticed settlers to create farms, ranches, and towns alongside newly laid tracks"--
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