Radio Project
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Radio Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society. In 1937, the Rockefeller Foundation started funding research to find the effects of new forms of mass media on society, especially radio. Several universities joined up and a headquarters was formed at the School of Public and International Affairs at Princeton University. The following people were involved: Paul Lazarsfeld - Director...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Radio Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society. In 1937, the Rockefeller Foundation started funding research to find the effects of new forms of mass media on society, especially radio. Several universities joined up and a headquarters was formed at the School of Public and International Affairs at Princeton University. The following people were involved: Paul Lazarsfeld - Director of the Radio Project Theodor Adorno - Chief of the Music Division Hadley Cantril - A psychologist at Princeton University''s Department of Psychology Gordon Allport - another of Lazarsfeld''s assistants, went on to be the Tavistock Institute''s leading representative in the United States. Frank Stanton - Researcher from CBS sent to help the project, went on to be president of CBS. Among theProject''s first studies were soap operas, known as radio dramas at the time.
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